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Phase:
Business Development
Action
Key Considerations
Responsible Person
Timeline
Status
Complete market
research
research
- Survey potential employer partners in target sectors
- Analyse local competition and pricing
- Identify 3–5 anchor clients for initial partnerships
Business Development Manager
Month 2
Develop employer
value proposition
value proposition
- Create compelling presentations highlighting ROI and risk reduction
- Prepare case studies and success metrics
- Design flexible service packages for different employer needs
Business Development Manager
Month 5
Launch employer
engagement campaign
engagement campaign
- Target 10–15 potential partners in high-demand sectors
- Schedule face-to-face meetings with decision makers
- Present pilot programme options with limited risk
Business Development Manager
Month 6
Secure anchor
employer partnerships
employer partnerships
- Sign contracts with 2–3 committed employers
- Negotiate favourable payment terms and project scope
- Establish communication protocols and expectations
Programme Director
Month 7